Notes on getting found.
Plain-English takes on captions, hashtags, and how discovery actually works across Instagram, TikTok, YouTube, and search.
Affiliate programs for small creators: what to actually look for
You don’t need 10K followers to earn from affiliate marketing. What matters: recurring vs one-time commission, honest attribution, and a product you actually use. A practical checklist, plus the red flags.
HashtagsHashtags in 2026: what still works on every platform
Do hashtags still work? Platform by platform, here’s what Instagram, TikTok, YouTube, Pinterest, Threads, and X themselves say hashtags do (and don’t do) in 2026.
Captions & searchKeywords beat hashtags: how to write captions that get found
Every major platform now reads your caption text to decide who sees your post. The evidence that keywords, not hashtags, are the discovery lever, straight from the platforms’ own docs.
TikTokTikTok SEO: how search on TikTok actually works
TikTok is a search engine now. Here’s how TikTok says the For You system and search rank videos, and how to write captions that get found there.
InstagramHow the Instagram algorithm decides who sees your post
There is no single Instagram algorithm: feed, Reels, Explore, and Search each rank differently. Here’s how Instagram says it decides who sees your post, and where your caption actually matters.
Search & discoveryGoogle now tracks your social posts in Search
Google now lets you track how your Instagram, TikTok, and YouTube posts perform in Google Search. Here’s what the July 2026 “platform properties” update really signals, and why your captions just got more important.